About us

​„DIANA” LTD

„DIANA” LTD.  is the biggest import company in Bulgaria for passenger car tires, light truck, heavy truck, van, agro, motorcycle, special and SUV tires of the brands as follows: MICHELIN, BRIDGESTONE, CONTINENTAL, GOODYEAR, DUNLOP, PIRELLI, VREDESTEIN, UNIROYAL, FIRESTONE, KUMHO, NEXEN, APPOLO, GISLAVED, FULDA, BF GOODRICH, KLEBER, GENERAL, COOPER, BARUM, DAYTON, KORMORAN, TAURUS, RIKEN, DEBICA, VOYAGER, SAVA, TRELLEBORG, MITAS, CULTOR, KAMA, ALLIANCE, GALAXY, LING LONG, TRIANGLE, AUSTONE, WESTLAKE, GOODRIDE, GRIPMAX, UNIGRIP, ROADMARCH, ROADSTONE, AND MARSHAL.


 Since July 2006 we are producing retreated tires using technology by Kraiburg and Bandag.
 The company was founded in September 1991. From the very beginning, we aim to deliver safety on the road to every customer who chooses us. Nowadays, we have about 300 qualified employees who would love to help you choose the most appropriate tire for your vehicle.

“Diana” Ltd manages 11 modern tire centers on the territory of Bulgaria. Five of them are in Sofia, and the other 6 are situated in major cities in Bulgaria like Plovdiv, Burgas, Varna, Pleven, Ruse, Stara Zagora.  The total area of the centers is 90 000 square meters.

  In our eleven centers, you can find more than 10 000 different tire dimensions. We have on stock about 30 000 pcs. heavy truck tires, 400 000pcs. passenger car tires, 3 000pcs. forklift tires, 5 500pcs. SUV tires, 7 000pcs. van tires, 1000pcs. industrial tires, 20 000pcs. inner tubes, 10 000pcs flaps, and 5 000 motorcycle and carting tires.
 Twenty-six years ago we announced the ambitious project of Diana Ltd for a radically new vision of the connection between man and road – the automobile tire. We are following the idea to transform the boring task of changing tires into conscious need combined with the pleasure of security of modern and correct service and professional advice. 
 

Activities

The services we offer in ourtyre centers include:
 

• An own retreading factory working by Kraiburg and Bridgesone technology;
• Technical inspection of cars , light trucks , SUVs  (tyre centers “Dragalevtzi” and “Dolni Bogrov”), trucks , and busses (center “Dolni Bogrov”);
• Adjustment of front and rear axel of cars and trucks;
• Mount, demount and balance of all kind of tires with 50 advanced machines of brand “Korghi” – Italy;
• Diagnostic and filling ofair conditioners;
• Tread regrooving of truck tyres;
• We are able to change tires of 4 trucks and 12 cars simultaneously in each center;
• Mobile tyre service;
• Inflation of tyres with helium, argon, and nitrogen;
• Oil and filters change;
• Curing:
• Greasing:
• Machine wheel  repair:
• New steel and alloy wheels;
• Leasing;
• Hotel for tyres;
• Transport to the customer;
• Technical and service support