News

Triangle Tyre coming to Europe

Triangle Tyre coming to Europe
New European approach disclosed
Founded in 1976, Triangle Tyre has rapidly become one of the leading tire manufacturers in China and
worldwide. The combination of the growth of the Chinese market together with the globalization of
automobile manufacturing has led the Company, within a few years, to a strong global position.
The Company has made some significant investment in continuing to develop its capability and capacity
to serve the globe: with state of the art manufacturing facilities for the production of Passenger Car,
SUV, 4x4, Heavy Truck and Bus, and OTR tires, Triangle is poised to lever these investments into
broadening its market presence.
A new milestone in the company transformation was reached in September 2016 with its initial public
offering (IPO) on the Shanghai Stock Exchange. Thanks to the successful placement of its shares,
Triangle Tyre has raised the capital to drive its business forward and to become a true global force.
The Weihai-Shandong based Company has initiated a globalization process aimed to capture new
positions among the World’s major players in the tire business and to increase its shares in the most
strategic markets.
Milano, Italy, has been chosen as the Headquarters of the European operations. Serving the complexity
of all European countries, each with unique tire ranges and circulating vehicle parc and indisputable
high growth potential. This market will represent a big challenge for the newly appointed European
team.
Triangle Tyre has chosen Corrado Moglia to lead its European growth agenda, as General Manager for
Europe.
Moglia is a tire veteran with more than 25 years of experience in the industry with Bridgestone,
Marangoni and Giti Tire in his career, with his latest position in Giti being Managing Director for Latin
America and Europe.
Moglia has already started building the European team by appointing Angelo Giannangeli as European
Marketing Director, Mirco Spiniella as European Business Development Director and John Ruddy as
European OTR Manager.
Giannangeli has spent 17 years in tires, covering several international management roles in Pirelli and
later Giti Tire, in both Sales and Marketing.
Spiniella is coming from the role of Business Development Director in Cooper Tire Europe and a prior
experience in Sales and Marketing positions within the Marangoni group.
John Ruddy started his career in Bridgestone in 1990 and later in 2005 he worked with Triangle
distributor in Ireland and ultimately joining Triangle in 2012 to mainly support OTR sales in Europe.
The aim is a quick organic growth by increasing sales and revenue, develop a new marketing approach
and reach ambitious shares in the European market scenario.
Corrado Moglia, General Manager - Europe, says:
We are very proud to represent a Company with such great ambitions.
We are confident that the European team will be able to face the challenges of these highly demanding
markets through the support of our reshaped product range, marketing investments and our latest
innovation strategy.
The team at Triangle Tyre Europe will motivate the current customers to grow in their respective
markets and will fill the gaps in markets where our presence is weaker.
Further recruitments will follow this year as the team shapes around the needs to support and develop
our European market footprint.
Triangle has ambitious plans globally and has designed its European entry, by picking proven
professionals, with great commitment and enthusiasm for the Company and the will to drive its success
in Europe.