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About us


„DIANA” LTD.  is the biggest import company in Bulgaria  for passenger car tires, light truck, heavy truck, van, agro, motorcycle, special and SUV tires of the brands as follows: MICHELIN, BRIDGESTONE, CONTINENTAL, PIRELLI, GOODYEAR, DUNLOP, VREDESTEIN, UNIROYAL, FIRESTONE, GISLAVED, FULDA, GENERAL, BF GOODRICH, KLEBER, COOPER, BARUM, SPORTIVA, DAYTON, KORMORAN, DEBICA, SAVA, MITAS, NEXEN, TRELLEBORG,  KAMA, TRIANGLE, TAURUS, RIKEN, KUMHO and LING LONG.
Since July 2006 we are producing retreated tires using technology by Kraiburg and and Bandag.
The company was founded in September 1991 and it has specialised in selling automobile tires. Our company has 205 qualified employees.
“Diana” Ltd manages seven big modern centers on the territory of Bulgaria. Four of them are in Sofia, one in Plovdiv and one in Burgas. The total area of the centers is 60 000 square meters. The seventh Diana tire center is in proces of building in Pleven.
 In our seven centers you can find more that 10 000 different tire dimensions. We have on stock about 30 000 pcs. heavy truck tires, 300 000pcs. passenger car tires, 3 000pcs. forklift tires, 5 500pcs SUV tires, 7 000pcs. van tires, 500pcs. special tires, 20 000pcs. inner tubes, 10 000pcs flaps and 5 000 motorcycle and carting tires.
Thirteen years ago we announced the ambitious project of Diana Ltd for radically new vision of the connection between man and road  - the automobile tire. We are following the idea to transform the boring task of changing tires into conscious need combined with the pleasure of security of modern and correct service and professional advice.  

The services we offer in ourtyre centers include:
  • An own retreading factory working by Kraiburg and Bridgesone technology;
  • Technical inspection of cars , light trucks , SUVs  (tyre centers “Dragalevtzi” and “Dolni Bogrov”), trucks , and busses (center “Dolni Bogrov”);
  • Adjustment of front and rear axel of cars and trucks;
  • Mount, demount and balance of all kind of tires with 50 advanced machines of brand “Korghi” – Italy;
  • Diagnostic and filling ofair conditioners;
  • Tread regrooving of truck tyres;
  • We are able to change tires of 4 trucks and 12 cars simultaneously in each center;
  • Mobile tyre service;
  • Inflation of tyres with helium, argon, and nitrogen;
  • Oil and filters change;
  • Curing:
  • Greasing:
  • Machine wheel  repair:
  • New steel and alloy wheels;
  • Leasing;
  • Hotel for tyres;
  • Transport to the customer;
  • Technical and service support